Principles of Design

110 Freeze-Flight-Fight-Forfeit

 

This dog has backed itself into a corner, very much in a flight response.

120 Hick’s Law

 

 

The cereal aisle has the most variety, and often times requires long contemplation

122 Hierarchy

 

 

Services are represented on separate floors.

132 Iconic Representation

 

 

Common Iconography of pedestrians. Some of the signs themselves are iconographic elements.

134 Immersion

Books are often a place of immersive imaginative lands.

138 Interference Effects

 

 

If something were to happen in front of this driver, he would be very slow to react.

140 Inverted Pyramid

 

 

All the elements are related to the web design title but are less obvious.

146 Layering

 

 

This flowchart for choosing wine helps to organize the data into groupings.

152 Mapping

 

 

WASD is a mapping configuration that has changed how gamers play games.

154 Mental Model

 

 

Spaceship terminology often refers to that of naval terms.

156 Mimicry

 

 

This robot studies how kangaroos are able to get as much force for their hops.

170 Nudge

 

 

these footprints ‘nudge’ the user in a particular direction.

178 Performance Load

 

 

This house would require more work to repair, and would eventually fail in completion.

182 Personas

 


188 Progressive Disclosure

 

tapping a menu header would reveal more options. 

198 Readability

 

 

This map is not easy to follow for people who are not able to understand.

200 Recognition Over Recall

 

 

This staff photo helps to drive recognition, and ultimaitly comfort.

224 Signal-to-Noise Ratio

 


250 Visibility


260 Wayfinding

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